Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)

Abstract

Psychological manipulation refers to the strategic effort to influence and alter the attitudes and behaviors of a target audience. This study examines India's use of Psychological Operations (PSYOP) and information warfare since 1947, highlighting how these tactics have jeopardized Pakistan’s sovereignty, national security, and international reputation. Framed through the lens of neo-imperialism, the research evaluates India’s intelligence and cyberspace operations, which have employed persuasive techniques to influence Pakistan’s decision-making, including its nuclear program, during critical incidents. The study identifies diverse methods used by Indian nationalist movements and propaganda campaigns to manipulate international perceptions of Pakistan. These include media and publications, support for separatist movements, counter-propaganda initiatives, and deception operations―all aimed at undermining Pakistan’s global image and influencing the international community. The findings emphasize that exploiting an adversary’s vulnerabilities is central to the success of PSYOP campaigns. The results have significant implications for understanding PSYOP mechanisms and provide a foundation for assessing current and future PSYOP capabilities in South Asia. Overall, this research offers valuable insights into the efficacy of PSYOP in influencing audiences and contributes to the broader understanding of persuasion theory in the context of modern information warfare and national security.